Marketing Communications

Digital Marketing Solutions

marcom-300x300Brand – Web – Lead Generation – Email Marketing and more.

Next Level is more than training; we also bring decades of B2B marketing expertise to help businesses market and sell more cost effectively. Next Level Marketing Communications (a division of Next Level Exchange) is a digital marketing agency specializing in marketing consultation and solutions.  We’re different than other marketing firms in that we work directly with search professionals every day.  Our clients benefit from our programs by delivering new leads, more inbound search requests (job orders), more candidate applications and improved visibility as the go-to recruitment and/or staffing firm in their market.

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Marketing Solutions For Recruiters

By working with recruiters on a daily basis, we understand the unique needs of the search industry.  From the team that has created digital marketing strategies for the largest single site search firm in the United States, to international recruitment franchise networks, we can assist your firm in building an online brand that delivers results.

We offer a range of digital marketing solutions to help search firms grow.

Marketing Consultation

  • Inbound marketing programs
  • Branding & positioning
  • Lead generation & marketing automation
  • Website strategy
  • Search Engine Optimization
  • Content marketing, social media, and newsletter programs

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Recruiting Marketing Products & Solutions


  • Brand packages
  • Identity design and development
  • Brand guide
  • Business collateral – Business cards, letterhead, envelopes, mailing labels, presentation folders
  • Marketing collateral – Recruiting/Staffing practice brochures, recruiter bios, case studies, search profiles, candidate marketing profiles and more.
  • Digital marketing – Branded PowerPoint presentations, digital versions of brochures, case studies, practice brochures, recent placements and more.

Web Design & Development

Your business needs a modern, easy-to-navigate website that drives in-bound inquiries from potential clients, candidates, and news media.  Our mobile-ready web solutions can include the integration of application tracking system (ATS), job board, blog system, social media, video, SEO and more.
  • Web design and development
  • Built on industry-leading Content management system (CMS)
  • Blogs, news & content marketing platform
  • Lead capture forms for client search requests, candidate resumes
  • Social media, video & mobile options
  • Web hosting, analytics & reports

Search Engine Optimization

  • SEO analysis
  • Competitive analysis
  • Optimization consultation
  • On-page optimization
  • Blog, social & content marketing SEO
  • Reporting & trends

Email Marketing and Newsletters

Email marketing is one of the most powerful tools in any marketer’s toolbox. Compared to traditional marketing strategies like direct mail, print advertising, or trade shows, email marketing costs less and drives a higher return.

We provide email marketing solutions including:

  • Customized branded newsletters
  • Messaging consultation & development
  • Client & candidate messaging plans
  • Enterprise-grade email marketing system
  • Reporting & trends

Blog, Social Media & Content Marketing

It’s no secret that social media is king, with online consumers participating to the tune of 83 percent. Our team can uncover the power of social media for your firm including developing better strategies and smarter solutions to market and engage an ever-changing audience.

  • Branded social media setup & optimization
  • Ongoing content publishing – blog content curation
  • Website cross-publishing to blogs
  • Social media advertising & promotion
  • Reporting & trends


Video Marketing Products

Recruiting professionals need to communicate their process clearly for placing top talent at their client organizations. Top recruiters use the power of video…not as a replacement of their consultative conversations, but in support of their process. The Next Level Marketing Communications team has created a video library for recruiters to share with hiring managers and candidates, saving them time, money, and improving their process. Our professionally produced video library includes critical topics such as interview preparation, resignation preparation, successful candidate onboarding, talent retention, and more. We’ve made it easy to add engaging and rich media video content to recruiting websites. We have several video packages to choose from. Contact us to get started today

Our video products and services include:

  • Easy-to-add our recruitment process videos to your website
  • Smart-streaming code deployment
  • Customized packages for licensed usage of our content
  • Multiple branding options
  • Mobile, smartphone & tablet ready
  • Streamed from our enterprise-level video content delivery network


We hired Darren and his team to completely redesign our company’s website and raise our company profile on the Web. He did everything asked and much more; it looks great and we are seeing results already! He was professional, detail oriented, realistic and optimistic about what he could do for our firm. At each phase of the project his work greatly exceeded our expectations…a real rarity these days. Thanks to Darren’s positive energy, expertise and guidance, our firm’s pages rose in search rankings and traffic to our site has grown dramatically. He is easy to work with and is a great listener…often anticipating our needs. Besides the technical skills to run the “back end” seamlessly, Darren has a real eye for design. I recommend his work to friends and colleagues all the time and look forward to working with him on future projects.

David Lammert, President
Pinnacle Placements

The Next Level Marketing Communication’s insight into marketing and SEO optimization has been revolutionary!  Being able to turn this segment of our business over to Darren McDougal has been instrumental in Specialty Executives success.  Specialty Executives was looking for solutions to better market our dominance in the Defense and Aerospace search. Let’s face it…if you’re not dominating the web based marketing scene, you are light years behind your competitors in executive search.

I could see what I wanted but was very limited in my experience with website design to convey this message to Darren.  His team was very patient and worked diligently through many test runs to deliver exactly what Specialty Executives was looking for. The new design encompassed Specialty Executives passion and resolve to “Save Soldier’s Lives”.  Specialty Executives looks to Darren’s team monthly to keep us at the forefront of SEO.  Great to have another trusted partner at Next Level Marketing Communications!

Travis Thomas, President
Specialty Executives

Darren McDougal’s insight into cutting-edge, marketing communication has provided our firm and my team an ongoing and strategic marketing strategy. He is an expert in leveraging social media, creating unbelievable marketing collateral and advising us on how to most effectively and efficiently utilize these tools. He has an incredible eye for detail and his finished product definitely helps separate us from our competition. He has created some of the most sophisticated systems, intranet, web design, marketing collateral, and branding to both internal and external clients. I believe anyone who is seeking to create or accentuate your brand that Darren’s expertise warranted.

Marty Shapan, Managing Partner, Construction and Real Estate Practice
Kaye/Bassman International

Darren is absolutely OUTSTANDING at what he does! He helped us develop a fully integrated brand for our search firm, including website, print (cards, letterhead, envelopes), and helped us develop our messaging to the market. He made the process easy and enjoyable, and always exceeded our expectations in every way. We have gotten overwhelmingly positive feedback on our branding from clients, candidates, and partners within the recruiting industry. The functionality is top notch, and is scalable as we continue to grow and evolve in the future. I give Darren my strongest possible recommendation, and will continue to work with him for all of my firm’s marketing needs.

Jordan Rayboy, President and CEO
Rayboy Insider Search