Marketing Objections

There are three areas to overcoming resistance – knowing when an objection has been raised, knowing how to deliver your response, and knowing what specifically to say in your response.  Remember that your audience is hip to the game – they can sometimes predict your rebuttal even before you have a chance to deliver it.  Therefore, you overlook this tremendous opportunity to explain to them that they are indeed right – they should brush off nearly every other recruiter who calls – but that you are different.  If you are saying the same thing that all other recruiters are saying, you will miss this incredible opportunity to set yourself apart.


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