How do you become a Market Master? Part of your expertise comes with time and experience, but you can ramp up quicker if you have a clearly defined niche. You must be able to succinctly define the Function, Industry, Location and Level (FILL) of the market in which you specialize. Your market should be big enough that you can touch every candidate a couple times a year, but not have too small a candidate pool that forces you to call the same group every other week. Once you have defined your niche, your mission is to know every single want, need, and desire of every candidate and client who exists. When you have truly infiltrated your marketplace, you are now able to provide both candidates and clients insight and expertise regarding some aspect of your niche or industry.
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