No different than Jell-O is synonymous with gelatin, and Kleenex with tissue, you want your name to be synonymous with recruiter. This is a long term strategy that is tied in to the in-bound marketing approach. This effort can range from hiring a third party PR firm to constantly keep you in front of major media outlets, to simply creating a stellar website that truly encompasses the caliber of recruiter that you are. Your marketing outreach should not be limited to only a phone call once every few months, but staying in front of your audience through newsletters, participating in industry associations, and penning articles in trade publications. This section will give you a variety of ideas from big to small to allow you to create a consistent branding effort.
Client Marketing Overview Rainmaking is crucial to long-term survival in the search business. Your ability to generate new collaborative relationships with clients who will pay your fee is what distinguishes a marginal biller from a big one. This section covers the twelve common, and not so common, approaches to developing new clients. Keep in mind […]