Branding and Digital Marketing Blueprint by Darren McDougal
Streaming video - 35 minutes Darren McDougal is the Managing Partner of Kaye/Bassman International and Next Level Exchange, and Managing Director of Sanford Rose Associates International. With over 30 years of marketing and technology experience in corporate communications, broadcast, online and print mediums, Darren directs the branding and digital marketing for the firms helping Kaye/Bassman-Sanford Rose Associates grow into the 10th largest search firm in the Americas and Next Level into the world's largest training firm exclusive to the recruiting industry. With Next Level Exchange, he is responsible for overseeing the delivery of the Next Level Exchange brand, membership system, ongoing video productions and developing the online launch of new training programs. In addition, Darren also leads Next Level Marketing Communications, a digital marketing agency providing consultation and growth strategies for search firms and owners. Capabilities include brand development, web, search engine optimization, inbound marketing and outbound marketing solutions. In his presentation, entitled Branding and Digital Marketing, Darren shares best practices in establishing your brand, ideas for optimizing your digital marketing, and a desk-level personal marketing plan to build your business.
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