The Keys to Unlocking Cornerstone Clients
A BRAND-NEW Series from GREG DOERSCHING on ACCOUNT MANAGEMENT Strategies
This past year you have heard tons of tips, tricks and tactics centered around how to get new business. Covid-19 had almost every recruiting firm hitting the panic button when it came to new client development, but what happens once you land that new client? How do you build a lasting relationship with that organization so you can turn them into a true cornerstone client? Well that’s what this brand-new series will focus on which is the keys to mastering Account Management.
Dates and Topics for the Series:
- Friday, May 7th, 1:00-2:00 PM CST – Laying the Foundation for Cornerstone Clients
- How you approach new customers and the expectations you set during the early sales conversations is going to establish the framework for your entire client relationship. This session will focus on how to set the right expectations as well as living up to those expectations through a commitment to excellence mindset.
- Monday, May 10th, 1:00-2:00 PM CST – Client Visits and The Importance of Meeting Clients Face-to-Face
- Whether you can walk in their office or meet them virtually, the benefits of meeting prospect clients face-to-face has long been established. In this session we will go in-depth into the best ways to handle those critical meetings such as how to prepare, what to bring, what you want to cover and how to use these meetings to establish yourselves as the go-to experts.
- Thursday, May 13th, 1:00-2:00 PM CST – Advanced Fee Negotiation Tactics for Cornerstone Clients
- Here is a big difference between charging a fee and establishing a long-term client pricing model. This session will focus on how to talk about that most difficult of topics and how to think about the long-term benefits of “Cornerstone Pricing”. This session will include such things as rolling retainers, pricing conversions, using an MPC with an already established client and more.
- Monday, May 17th, 1:00-2:00 PM CST – Crushing the Competition through an Active Search
- As you begin to work jobs with first time clients, what do you need to do to absolutely distance yourself from any other firm that your new client may have worked with? Everyone knows if you establish yourself as significantly better than your competitors’ people are going to keep coming back time and time again. This session will focus on what clients really want from their recruiting partners.
- Monday, May 24th, 1:00-2:00 PM CST – In-depth Compensation Negotiation Conversations
- The trickiest and potentially contentious conversation you will ever have with clients is when you start trying to put together compensation packages for candidates. Well it doesn’t have to be if you establish the right processes and expectations from the beginning, and stay consistent in your messaging throughout the recruiting cycle. Sometimes though, you need to get creative to get things done and bring the two sides together and you need to do that with the client feeling like you are working with their best interests at heart, after all they are the ones who pay you.
- Thursday, May 27th, 1:00-2:00 PM CST – Follow up Conversations with Clients
- Once you make that first placement, how do you keep the relationship growing? How often should you follow up with people? Should it be via phone? Via email? What should you talk about? This session will cover all those things and more. You will walk away with a true plan for continuous relationship building that establishes those true cornerstone relationships.
A recording of each session will be available after the live program so you’ll never miss a session.
THE COMPLETE SERIES FOR $395/PERSON!
ABOUT GREG DOERSCHING
For over 20 years Greg Doersching has been recognized as one of the most cutting-edge voices in the recruiting industry. He is a Senior Network Advisor with Sanford Rose and the President of Next Level Coaching, as an International Trainer he has presented hundreds of workshops and Keynote Addresses for the National Association of Personnel Services, American Staffing Association, Fordyce Forum, Pinnacle Society, Next Level Exchange, NPA, Top-Echelon Network and the Association of Canadian Search, Employment and Staffing Services and numerous Regional, State and Local groups. He is consistently rated as one of the top presenters for each conference, and works with hundreds of recruiters across the country on how to improve the production of their companies and desks.
Any questions – please shoot us an email.